With the use of mobile devices dramatically increasing it’s more important than ever to have a mobile version of your site. This mobile version, unlike your main website, is a type of “to-go” version. Because of limited screen space available to the viewer the mobile site is built more concise and compact with shorter links, smaller buttons and more meaningful content.
Link building for Mobile SEO is different than for primary websites as there is less descriptive content to build links off of. Navigation links are abbreviated and more generalized to take up less space on mobile devices but search engine performance improves the more information you give them. Because search engines will read more than just the content that is linked it’s more important than ever to provide robust descriptive links. For instance, while your mobile site might just list “Services” your Alt and Title descriptions could list the specific services you provide.
Copy links are the most advantageous method of link building for Mobile SEO. Surrounded by related content the links provide a wealth of information to search engines. SEO Best Practices state, for the most effective link building for Mobile SEO, frequently refer to information elsewhere on your site that you can link to, although search engines continue to place the greatest value on links that come from other websites.
